BOGO Promotions
Buy One Get One (BOGO) deals drive average order value by offering a free or discounted product when a customer buys a qualifying item. BOGOify configures the Shopify discount for you — no code required.
When to use it
BOGO works best when you want to clear slow-moving stock alongside a bestseller, incentivize customers to explore a new product category, or run a high-visibility sale that shoppers find irresistible.
How to set it up
Open BOGOify — it lands on Offers. Click New offer and pick “Buy X, get Y free” from the gallery.
Under Shoppers buy, choose Specific products or Product collections, pick what the customer must add to the cart, and set how many they buy (e.g. Buy 2). With a collection, any product in it counts.
Under Shoppers get, choose Specific products or Product collections, pick the reward and set how many they get. With a collection, the discount goes to the cheapest items from it in the cart. Offers on collections apply at checkout; the storefront banner does not add their rewards to the cart.
Set the discount: 100% off means the reward is free; a lower percentage means a discounted add-on. The “Shoppers get:” line at the top reads back the offer in plain English.
Give the offer a name, optionally set a start and end date, then click Save and turn on — BOGOify publishes the discount to Shopify and the offer shows as Live.
Tips
- Pick several products as the qualifying purchase to cover a range without separate offers.
- Buy 2, get 1 free asks shoppers to add more units of a popular product to the cart, which a flat percentage discount doesn't.
- Add a limited-time end date to create urgency — shoppers respond to knowing a deal expires soon.